Last Chance to Register! Registrations close this Wednesday
Join us on 24th November in London The countdown is on for CBBC’s flagship consumer event, China Consumer 2025 - and this is your chance to be in the room where China’s next wave of consumer growth is being defined. Register by Wednesday 19th November to secure your place.
On 24th November in London, join leading UK and China brand leaders to uncover the trends, behaviours and platforms shaping Chinese consumers in 2025 and beyond - and, crucially, what they mean for your brand’s growth strategy.
You’ll gain actionable insights into market entry and expansion, regulatory shifts, digital touchpoints, and the brand stories driving momentum across luxury, retail, beauty and premium FMCG.
Network with peers and connect directly with representatives from some of the most influential brands and platforms in the market - including ghd, Waitrose, Sarah Chapman Skincare, de Gournay, Taylors of Harrogate, Charbonnel et Walker, HARMAY, Xiaohongshu, and many more.
If China is on your growth agenda for 2026, this is the event you can’t afford to miss.
Price
Members: £200 (+ VAT)
Non-members: £300 (+ VAT) In 2025, Chinese consumers are redefining and democratising the concept of luxury. They favour quirky brand collaborations between luxury houses and Chinese coffee champions and advocate for a new standard of luxury that qualifies the emerging Chinese brands.
Across industries, China is disrupting the luxury establishment and its social hierarchy. Traditional markers of wealth and exclusivity are being replaced with a more personal, diverse, and experience-driven expression of status and identity. This shift is led by Gen Z and Millennials - who value emotional resonance, cultural relevance, and authenticity over logos and price tags.
For UK brands, this democratisation signals the importance of storytelling, experience design, and digital intimacy over traditional luxury marketing. Success in China now requires cultural fluency, local collaboration, and a deep understanding of evolving consumer identities. Don't be limited by your brand heritage and DNA, let it be an inspiration for better emotional connection. As China’s consumer market continues to evolve in complexity and opportunity, UK brands face a critical need to understand the regulatory frameworks, cultural sensitivities, and political dynamics shaping business success in 2025 and beyond.
This session brings together legal, cultural, and geopolitical experts to explore how brands can responsibly and effectively operate in a market influenced by rising nationalism, stringent compliance standards, and shifting global alliances.
In the context of ongoing US-China trade tensions and broader geopolitical uncertainty, this discussion will also dig deeper into how UK companies can capitalise on the country’s middle-ground status of perceived neutrality - navigating risk while uncovering opportunity.
What does it really take for UK brands to gain traction in China’s fast-moving, competitive market? In this candid, insight-packed session, hear directly from the founders and leaders of UK lifestyle, wellness, food and drink, and fashion brands at various stages of their China journey - from first market entry to early growth and brand-building.
Through real-world case studies, you’ll learn what’s working (and what’s not), how brands are adapting to local consumer expectations, and how they’re approaching everything from platform strategy and influencer marketing to partnerships and product localisation. Whether you’re preparing to enter or looking to scale smartly, this session will offer grounded advice, lessons learned, and actionable takeaways to help shape your next steps in China.
Join the British Beauty Council, leading UK beauty brands, Xiaohongshu, and Chinese retailer, HARMAY for an insider’s look at China’s fast-evolving beauty landscape. From emerging consumer trends to cross-border collaborations, this session unpacks how British heritage and innovation can resonate with Chinese consumers - and thrive through partnerships with two of China’s most influential platforms and retailers.
Influencers are no longer just brand amplifiers, they are at the centre of how Chinese consumers discover, trust, and buy products. Working with influencers in China’s fastmoving consumer economy requires profound understanding of the target audience, and quick actions of grasp the market trends. In this session, we will explore what it takes to engage Chinese consumers through content and creator partnerships: from understanding platform trends and consumer behaviours, to navigating the costs, expectations, and realities of influencer marketing in China. Hear from social commerce experts, platform insiders and Chinese influencers on how UK brands can build visibility, credibility, and community through authentic creator engagement, beyond paid posts and product placement.
Get Your Brand in Front of Chinese Consumers Through the People They Trust Most.
As part of CBBC’s flagship China Consumer 2025, the British Lifestyle Brand Experience connects UK lifestyle brands with UK-based Chinese content influencers who are active on platforms like Xiaohongshu (RED), WeChat, and Douyin. They are your local partners to tell Chinese consumers directly what to discover, trust, and buy. With Thanks to our Sponsors | 
